Logo Design & Branding
TYPE
VISUAL IDENTITY
SOFTWARE
PHOTOSHOP & ILLUSTRATOR
CATEGORY
CLIENT PROJECT
year
2023 - 2024
Project Description
The challenge involved designing a logo that incorporates the initials of the owners' surnames while utilizing a warm color palette, specifically red, yellow, and orange, in conjunction with neutral colors such as white and black. The objective was to develop a branding strategy that aligns with the client's vision and fosters a connection with the target audience. In response, a contemporary logo was created that embodies the essence of the brand, establishing a distinct identity within the competitive construction industry. This logo effectively conveys trust, professionalism, and innovation, ensuring the brand is well-positioned in the marketplace.